Meet House of Color

A beautiful place to shop.

A welcoming place to belong.

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Our reason for being:

  • Spotlight artists and makers from diverse backgrounds
  • Create a home for stitchers who want connection
  • Offer high-quality products and learning experiences for every level

House of Color is a movement.

One that invites everyone to stitch in their own shade.

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OUR MISSION

A Warm, Inclusive Space for Every Stitcher

House of Color provides a welcoming environment for stitchers of vast backgrounds.

Our events are designed to strengthen skill development, and foster meaningful connection. Through all that we offer we always aim to make needlepoint reflective of the world we live in. Our mission is foster an environment for all stitchers to experience a sense of belonging within needlepoint.

Needlepoint For All!

Our story

Where It All Began

House of Color was born from community. Through building Stitching in Color, we had a front row seat to what needlepoint lovers were craving and what was missing. What we heard was clear, people wanted more representation, more access, more education, and more connection within needlepoint. So we're building it.

House of Color is our answer: a brand rooted in inclusivity. We want our pieces to feel fresh and reflective of the people who love it.

Meet The Founders

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Arielle is a creative entrepreneur with a deep passion for building experiences that feel both elevated and personal. With a background in beauty and client care, she brings a strong sense of detail and connection into what she creates.
Arielle is the visionary behind the community-first approach, ensuring that every touchpoint, from products to events, feels welcoming, and impactful.

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Zahabiyah brings the strategic, thoughtful lens to House of Color, with a passion for building systems that support growth and sustainability. She has a natural ability to take big ideas and turn them into structured, scalable experiences.
Zahabiyah is deeply committed to creating opportunities within the needlepoint space, especially for underrepresented voices.

Better Together

As partners, we bring a balance that makes House of Color what it is. One of us leads with vision and experience, the other with strategy and structure. Together, we strive to create something that feels both intentional and expansive. Every decision we make is rooted in the same question: Does this add value the community we’re serving? If the answer is yes, it belongs here.

Welcome to House of Color. 
We’re so glad you’re here.

WHAT WE BELIEVE

These principles guide everything we create, from the canvases we design, to the experiences we host.

Creativity

Creativity grows in community

BELONGING

Everyone deserves to have a sense of belonging

unique designs

Beautiful design should feel approachable

SELF CARE

Needlepoint is a form of self-care